New date label wording to cut food waste
US grocery manufacturers and retailers have aligned in a new initiative led by the Food Marketing Institute (FMI) and the Grocery Manufacturers Association (GMA), the two major trade associations for retailers and consumer products manufacturing, to adopt clearer messaging on product date labels to reduce consumer confusion and food waste.
The new initiative cuts down the numerous label messages that lead to confusion to two standard phrases. The “BEST if used by” label speaks to product quality and describes when a product’s taste and performance may decline, but not that it is unsafe to use or consume. The “USE by” label applies to those products that have a food safety timeframe, are highly perishable and should be discarded after that date.
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