Supreme Flour

UK Agency Seeks To Cut Consumer Acrylamide Intake

The Food Standards Agency of the United Kingdom has launched a campaign to inform the public about acrylamide with the objective of helping consumers minimize exposure to the possible carcinogen. Dubbed “Go for Gold,” the campaign encourages consumers to, as a rule of thumb aim for a golden color when frying, baking, toasting or roasting starchy products such as bread, potatoes and other root vegetables.

The F.S.A. said the campaign was prompted by the results of a scientific study indicating U.K. consumer intake of acrylamide is higher “than is desirable”. “There is an important job for government, industry and others to do to help reduce acrylamide intake. This campaign is part of the FSA’s wider work to reduce the level of acrylamide that people consume.” The FSA is working with the food industry to lower the acrylamide levels in food products.

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