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Celebrity Takes On The $4.7 Billion Baking-Mix Industry

Sarah Michelle Gellar, known best for her title role in the TV series Buffy the Vampire Slayer launched Foodstirs in 2015, with the desire to help create memorable, long-lasting experiences through baking. Gellar teamed up with longtime friend Galit Laibow and entrepreneur Greg Fleishman to create the Los Angeles-based company, which sells organic, GMO-free mixes and dessert baking kits online and in stores such as Whole Foods and Fresh Market.

Its mission: to disrupt the $4.7 billion baking-mix category with the first-ever USDA organic, full-gluten product line to utilize biodynamic sugar, Equal Exchange fair-trade cocoa and identity-preserved heirloom flour. Foodstirs’ product line contains a variety of mixes, all organic and GMO-free and it will soon be rolling out a new pancake mix and an organic GMO-free dry vanilla icing mix. Foodstirs’ kits start at $14.99. Customers can also sign up for a 3-, 6- or 12-month subscription service ($59 to $215) that delivers a holiday-themed baking kit each month.

Read more… http://www.cnbc.com/2017/02/28/how-sarah-michelle-gellar-intends-to-slay-the-47-billion-baking-mix-industry.html

 

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