Supreme Flour

Britain’s gone bonkers for home baking


  Britain’s gone bonkers for home baking 


Brits have baked at home on more than a billion occasions since 2015. Analysis by The Grocer reveals that a certain baking reality show has a growing influence on the number of Brits baking at home. So why are home baking category sales in decline? The Grocer commissioned exclusive consumer research to produce a super-sized home baking analysis in the UK and abroad.

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