Supreme Flour

Growing annatto coloring demand

   Growing annatto coloring demand  

Frutarom Natural Solutions BU, from Haifa, Israel, is partnering with women farmers and growers in Latin America to provide a sustainable and consistent supply of natural annatto coloring for the global food industry. Annatto is the oilseed from the Achiote tree. Bixin and norbixin, the natural pigments present in annatto seeds, produce a wide color range of yellow to orange tones with mid- to high-stability against light, heat and oxidation.

“Global food and beverage companies are shifting quickly from Yellow Five and Six artificial colors to natural annatto in a wide range of food applications,” said Yoni Glickman, president, Frutarom Natural Solutions.

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