Snowflake Sponsors The Great South African Bake Off
South Africa’s most iconic baking partner, Snowflake, will be a product sponsor for Season 3 of The Great South African Bake Off. The TV series has racked up a loyal following of 2 million viewers across the country and Season 3 has all the makings for a continued rise of skill, passion and mouth-watering excitement.
South Africa’s most iconic baking partner, Snowflake, is a product sponsor for Season 3 of The Great South African Bake Off. The series returned to BBC Lifestyle in October with Expresso Chef Zola Nene entering the kitchen as a fresh new judge.
Snowflake will honour its ‘too fresh to flop’ promise as the flour and baking aid sponsor for the competition, as novice bakers go all out to impress the judges and bake their way to the final. Contestants will be challenged weekly with a new technique, as they race against the clock (and each other) to produce delectably creative bakes.
Darlene Smith, Marketing Executive from Snowflake says their sponsorship of the iconic reality show has just the right measures of baking success. “Snowflake flour and baking aids make it possible for anyone to create perfectly delicious bakes – no matter their skill level – and for unlimited imagination. The Great South African Bake Off is the perfect way to showcase the quality and reliability of Snowflake – while having lots of fun in the process.” says Darlene Smith.
General Manager and Vice President of BBC Worldwide Africa, Joel Churcher, says it’s a pleasure to once again have Snowflake at the baking bench. “We’re committed to bringing our audiences stellar local productions and Snowflake’s support assists with this ambition,” says Churcher.
The Great South African Bake Off has racked up a loyal following of 2 million viewers across the country. Season 3 has all the makings of a continued rise (and not just in loaves and scones) and promises to serve up skill, passion and mouth-watering excitement.
The Great South African Bake Off is aired on Tuesdays at 20h00 on BBC Lifestyle. Visit Snowflake on Facebook or www.snowflake.co.za for endless recipes that are #TooFreshToFlop.
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