Over a 100 Years of Consistency
Delivered with passion continues to set the SUPREME FLOUR brand apart
Established in 1919, SUPREME FLOUR boasts a strong heritage, priding itself on delivering consistent quality, expertise, and service for over a hundred years. Given its long-earned status as one of South Africa’s most loved and trusted flour brands, is used by professional and home bakers alike in a wide array of food products found on bakery and retail shelves across the continent.
As an RCL FOODS brand, SUPREME FLOUR is one of many brand names within the leading African food producer’s stable and joins a wide range of branded and private label food products which are distributed through Vector Logistics, the company’s own route-to-market supply chain specialist.
SUPREME FLOUR has the ability to leverage from RCL FOODS’ renowned reputation and strong local and international footprint through its operations spanning South Africa, Swaziland, Namibia, Botswana, and Zambia, SUPREME FLOUR has over the years grown to become a significant player in the professional industry in its own right.
A rich history dedicated to honing its craft makes it the professional baker’s choice
Proudly making a name for itself through consistently delivering outstanding quality and drawing experience from a rich century-long history dedicated to honing its craft -harvesting, hauling, grinding and gristing – to produce the outstanding products that have established it as the professional bakers’ choice.
From its first production at the RCL FOODS’ milling site in Pretoria is now recognised as the largest single-site mill in South Africa, SUPREME FLOUR continues to use only the finest wheat sourced from around the world where under the expert guidance of its millers, it is renowned for producing a range of best-in-class wheat flours and prepared mixes.
Always innovating to add value to its life-long customer partnerships
But quality and consistency for SUPREME FLOUR are more than the relied upon trusted home-grown dailystaples that make their way onto shelves and into homes every day, it’s also about strengthening and maintaining decades of life-long partnerships with its customers many of whom comprise the country’s leading chefs, bakeries and manufacturers.
For these valued customers, reliability and versatility is key to remaining sustainable and relevant in a fast-changing world.
And here consistency means always applying fresh thinking combining creativity and precision to find new and exciting ways of delivering the quality product and service that customers have come to rely on every day. Launched in 2019, it’s Siyabhaka Academy, just one of the ways this flour giant is striving to add value by improving, empowering, innovating, and inspiring a whole new generation of bakers.
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