Baking memories

The baking industry is thriving in Pakistan. One of the success stories is that of Ayesha Adil who runs her own baking business Ayesha’s: We Bake Memories, which was initiated in 2012. Switching her profession from being an accountant to a baker, Ayesha started self-study and read numerous books on baking, ordered them from abroad and even read them online. Then she started taking her own baking classes. Ayesha says that 90 percent of her customers re-order, which she believes is the biggest proof of the quality of her cakes.

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