20th annual SAAFFI seminar!


The count-down starts to the 20th annual SAAFFI seminar!


“In virtual reality, it’s more about capturing and creating worlds that people are inhabiting. You really are a creator in the way the audience lives within the world that you are building.” says Chris Milk an American entrepreneur, innovator, director, photographer, and immersive artist.

This challenge is a profound one for the Flavour & Fragrance Industry, which is solidly grounded in and dependent on the senses of smell, taste and touch! How do we cater for these senses in a world of virtual reality?

The 2022 annual SAAFFI seminar themed “VIRTUAL IS A REALITY – Are we pushing sensory boundaries?”, aims to highlight the initiatives in the flavour, fragrance and related sectors that are currently influencing thought and practice in the areas of virtual reality and the internet of things.

The development of digital taste and smell underscores the importance of cultural dimensions of bodily perception in augmented reality (AR) and virtual reality (VR) devices. How is the industry catering for these diverse needs? The flavour and fragrance sector has much to learn in this arena! We invite you to join us at the 2022 seminar to explore some themes and initiatives in this brand-new territory!

The virtual seminar which will be held over 2 days – Tuesday, 15 March and Wednesday, 16 March – offers a programme packed with exciting offerings.

Sharon Bolel, assistant executive director of SAAFFI was animated in her comments: “The online conferencing package we are using is a sophisticated platform that more-than replicates a live convention! We are excited at the prospect of using ground-breaking technology partners to welcome our delegates to an exciting world of online events!”

Bolel continued: “The amazing organising committee has been creative in putting together a programme which incorporates world-class speakers, an interactive workshop (for which the SAAFFI seminar has become renowned!) and a brilliant set-up to facilitate networking and meetings.”

This year there is an additional component – an online EXPO. The Covid-19 pandemic has deprived us all of opportunity to visit and exhibit at live exhibitions over the last 2 years. The SAAFFI Seminar and Expo 2022, offers a unique chance to purchase a virtual booth, where organisations can display their wares and services, screen videos and arrange meeting with visitors to their booths – replicating the real-live expo experience.

International and local speakers will address topics including Flavour Trends, Fragrance Trends, The Psychology of the Virtual Workspace, and the effects of the Virtual age on Advertising.

Flavour and fragrance trends presentations are always a highlight of the SAAFFI event and this year the topic will be presented with the interesting additional angle of the changed consumer behaviours due to Corona.

The SAAFFI 20th annual seminar is an industry event which offers so much for so many. Those who attend are sure to take away added skills, useful information, and a solid dose of career-oriented motivation. An event not to be missed by any serious professional! There is even the promise of a jam-packed goody bag for the first 200 registered delegates!

SAAFFI, the South African Association of the Flavour & Fragrance Industry, represents all aspects of the flavour, fragrance and allied industries. It unites the industry across non-competitive issues, freeing up individual organisations to grow their business.

For more information, and to book for the event, go to https://saaffi.co.za/events/

Contact:  Sharon Bolel (Mrs)
Assistant Executive Director
South African Association of the Flavour & Fragrance Industry
Tel: +27 (0)11 786 2585    Cell: +27 (0)83 449 2696
Email: [email protected]


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