iba 2025




Baking New Ways: The baking industry with high demand on the way to iba 2025




Full steam ahead! From 18 to 22 May 2025, the world’s leading trade fair for the baking and confectionery industry will open its doors at Fairground Düsseldorf.

The take-up from the industry has been tremendous: over 80% of the available space has already been booked. Market participants are already developing new concepts, innovative products and creative solutions in preparation for next year’s international industry highlight. This innovative spirit and the immense clout surrounding iba 2025 will now be communicated through the multimedia campaign “Baking New Ways” on all iba channels and beyond. And the market is already responding.

Swapping the Isar for the Rhine and autumn for spring, iba is relocating from Munich to Düsseldorf for its 2025 event. One thing, however, will remain the same: the quality, innovative diversity and product depth of the world’s leading trade fair.

In May, it will bring the national and international baking industry together in Düsseldorf, where global innovations and trends from the entire value chain will be unveiled. Knowledge exchange, reunions with long-standing customers, innovation, exciting competitions and new contacts will join an unbeatable atmosphere and first-class artisan bakery and confectionery at the heart of the event.


Baking New Ways – advancing towards solutions and innovations together

Until the event in May 2025, iba’s multimedia campaign “Baking New Ways” will present various players and innovative concepts from the industry as well as highlights from the world’s leading trade fair. All of the topics have one thing in common: their significance for the baking industry! Inspiring and touching personal stories from and for the industry will also be shared – after all, everyone who attends iba contributes a piece of cake to the success of the entire industry.

The focus is on one core message: as a driving force in the international industry, iba unites with all market players to constantly reinvent itself and make progress possible. This makes the leading event a guarantee for innovative and sustainable solutions at all times. But what new paths have emerged and what others can we expect in the future? And how does iba promote and nurture their potential and implementation? Keep up to date with all this and much more by following iba at www.iba-tradefair.com/en/messe/baking-new-ways/ in the run-up to the event.

Five exhibitors reveal some of the novelties they will be bringing to Düsseldorf and why iba is such a special meeting place for the baking industry. Further insights into the “Baking New Ways” campaign will follow on the corresponding iba channels.

“We invite everyone to accompany us on our journey to Düsseldorf and enjoy the run-up to the industry’s leading event by contributing new ideas and exchanging thoughts via social media, press and public relations or on our website, thus helping to shape iba. After all, the anticipation is half the fun!” affirms iba Director Susann Seidemann.

Site plan and focus topics: iba 2025

The event will be held across a total of seven halls in the exhibition centre, the size and layout of which are different to those in Munich. Organised in halls 9-15, the event promises as varied a product portfolio as ever with the same high quality. Spanning over 98,000 square metres, iba showcases everything the global industry has to offer. Its basic structure will remain the same, divided into the familiar product categories.

Trends and innovations in production technology and equipment will be located in halls 9 to 13. Packaging technology will be shown in hall 9. Halls 13 and 14 will showcase artisan bakery, while raw materials and ingredients will take centre stage in hall 15. The complete hall plan can be downloaded here: www.iba-tradefair.com/en/.

Through the focus topics of artisan bakery, digitalisation and food trends, iba highlights the main themes in today’s industry, unites supply and demand, and offers future direction. In the area of artisan bakery, everything revolves around traditional and modern craftsmanship and vocational training.

When it comes to digitalisation, iba presents new methods for the baking industry: from process optimisation and automation through artificial intelligence to the possibility of increasing customer loyalty through new sales channels. The topic of food trends looks at new products that are being launched in the global baking industry and the possibilities offered by alternative ingredients. The focus topics will be reflected within the stage programme, at exhibitor stands and in the area highlights.

Important information for exhibitors and visitors

Exhibitors can register at any time under the following link and secure their stand space at the international meeting place for experts, which is almost fully booked: www.iba-tradefair.com/en/for-exhibitors/

The ticket shop for visitors will open at the end of the year.

Directions: It’s easy to get there – Düsseldorf Airport (DUS) is only three kilometres from the exhibition centre and offers exhibitors and visitors a wide range of transport options by tram, bus, car or taxi.

About iba

iba – The world’s leading trade fair for the baking and confectionery industry is held every three years in its usual rotation at Fairground Munich. The trade fair brings together all the products and technologies that are relevant to bakers and confectioners of all sizes, decision-makers from the bakery and confectionery industries and food retailers.

The range of topics includes from raw materials, ingredients and frozen bakery products through production and packaging technology, process optimization and information technology to complete interior design of bakeries, pastry shops or cafés. 57,000 trade visitors from 150 countries came to iba 2023. 1,073 companies from 46 countries presented themselves.

To continuously offer the baking industry a stage, iba will once again take place from 18 to 22 May 2025, then at the Fairground Düsseldorf. From 2027 onwards, iba will again be held every three years in autumn at the Fairground Munich.

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