• Home
  • News
  • SAAFFI Annual Seminar & Workshop

SAAFFI Annual Seminar & Workshop




BEND or BREAK – Resilience and Flexibility in the Flavour & Fragrance Industry



The count-down has started to the 21st annual SAAFFI seminar!

And the 2023 seminar is once again a LIVE EVENT!

The great thinker Socrates said millennia ago: “The secret of change is to focus all of your energy, not on fighting the old, but on building the new.”

How true is this today as we emerge from a period of intense challenges – health, economic, political, environmental and more…

Reframed, these challenges present unique and exciting opportunities for the Flavour, Fragrance and FMCG industries.

The 2023 annual SAAFFI seminar is themed:

BEND or BREAK – Resilience and Flexibility in the Flavour & Fragrance Industry
Learn lessons from the Past
Cope with the challenges of the Present
Embrace the promise of the Future

The full-day programme features an impressive line-up of speakers, a hands-on workshop, an inspiring motivational presentation, and a networking cocktail event, where various interesting (sometimes dramatic!) tastes and aromas will be showcased. Specifically, the programme aims to highlight the initiatives in the flavour, fragrance and related sectors that are currently focused on rebuilding and moving forward following a period of intense challenge.

International and local speakers will address topics including
• What trends can we anticipate for flavours and fragrances?
• What are some of the successful business strategies that have been employed in response to recent upheavals?
• What are the technologies that have shone for the sector during the recent period of darkness?
• How does the African approach to business help or hinder in the process of “bouncing back”?
• What important lessons about appropriate response, can we take from recent business case studies
• How are the flavour, fragrance and FMCG sectors scoring in their attempts to recover and improve?
• What are the diverse needs of our industries as we face the future?

We invite you to join us at the 2023 seminar to explore with us. Some of these ideas may allow YOU to bend, rather than to break!

The live full-day seminar will be held on Thursday 16 March 2023 at the impressive Conference Centre of the GIBS Business School in Illovo, Johannesburg.

The hands-on workshop component leaves people energized, motivated and challenged. The generous prizes for the winning teams are also very appealing! The networking opportunities are many and focused on exactly the right “crowd”

For the last 20 years, the annual SAAFFI seminar has attracted around 200 key personnel drawn from a wide range of companies both in the flavour & fragrance sector, and from FMCG companies (who are users of flavours and fragrances), as well as academics, consultants, regulators, raw material suppliers and anyone interested in the fascinating world of fragrance and flavours. The day offers a valuable learning and networking opportunity to people in management, sales, marketing, technical, procurement, R&D, applications, operations and tertiary level students.

The SAAFFI 21st annual seminar is an industry event which offers so much for so many. This is an event for every serious professional – simultaneously offering a day of fun, insight and inspiration! There is even the promise of a jam-packed goody bag for the first 200 registered delegates!

Sponsorship opportunities are offered to those organisations who want their name associated with this prestigious event. These can be in the form of financial contributions, assistance for student registrations or goodies for the delegate goody bag. Full credit and exposure will be given to all sponsors in all seminar communication.

SAAFFI’s assistant executive director, Sharon Bolel summed up the event: “The amazing organising committee has been creative in putting together a programme which incorporates world-class speakers, an interactive workshop (for which the SAAFFI seminar has become renowned!) and brilliant opportunities for expanding one’s network.

SAAFFI, the South African Association of the Flavour & Fragrance Industry, represents all aspects of the flavour, fragrance and allied industries. It unites the industry across non-competitive issues, freeing up individual organisations to grow their business.

For more information, and to book for the event, go to https://saaffi.co.za/events/
Sharon Bolel (Mrs)
Assistant Executive Director
South African Association of the Flavour & Fragrance Industry
Tel: +27 (0)11 786 2585
Cell: +27 (0)83 449 2696
Email: [email protected]



Please sign up to our newsletter and have the latest news, developments and innovations conveniently delivered to your inbox.


Copyright © 2022 - BakerSA - web design cape town