Green Technology – Redefining What Technology Can Do


Green technology has undergone a significant shift in both capability and perception over the past few years. Consumers are driving this trend and making purchasing choices that can impact on a brand’s popularity and sustainability.

The label of ‘green’ denotes so much more than just ‘good for the planet’, it is also an investment into health, cost-efficiencies, natural resources and innovation. Many of the new devices and developments in the green technology arena sit on the bleeding edge of inventiveness and are redefining the boundaries of what technology can do.


The current economy is shifting from the mass-produced perceptions of the 80s and 90s towards a green consciousness. Consumers are driving this trend and making purchasing choices that can impact on a brand’s popularity and sustainability. In 2015, Nielsen released a study that showed how the Millennial and the Baby Boomer are willing to pay far more for a sustainable product, and that brands with environmental nous are more likely to build brand loyalty.

This fact is further bolstered by another report from Ask Your Target Market. These results found that 68% of those surveyed are more likely to trust a company that they consider to be environmentally friendly. For the business, sustainability makes sense on a financial level.

“However, beyond brand identity and bottom line benefits, investment into green technology is about a commitment to transformation and participation in a global awareness around climate change. Innovation in this space not only reduces energy consumption, removes the use of materials now recognised as potentially harmful to people and planet, and saves water,” says Enrico Hoffmann, MD at BSH Home Appliances.

Achieving green recognition in the eye of the consumer takes a lot more than just a green label and a cheerful marketing campaign. It is in proven technology that delivers reliable results and ticks the boxes that count – the boxes of energy efficiency, performance, water efficiency and product materials. Bosch has invested in its green technology to the extent that it was voted Germany’s most sustainable company.

When it comes to energy, Bosch’s intelligent inverter technology uses sensors to monitor internal and external temperatures to ensure that fridge compressors adjust performance to match. This ensures that their cooling products are among the most efficient energy performers in the industry. Their fridge range also includes LED lighting, which uses less power than conventional lighting, and SuperFreezing technology which freezes food faster to use less energy.

In cutting consumption, green technology can take the lead in redefining products and solutions. Consider the dishwasher, for example. Most people believe that it uses more water than traditional sink and tap, and that it is a far less environmentally savvy solution. They would be wrong. In fact, washing the dishes with a Bosch dishwasher uses only seven litres and 0.67 kWh, compared with the 40 litres of water and 2.60kWh when washing by hand. The saving is an estimated 9,200 litres per year.

Bosch has invested in green technologies for all its products. Many of the engines used to drive appliances have been engineered to environmental perfection, designed to reduce energy consumption and noise pollution. For example, their SuperSilence technology ensures quiet operation, a benefit for those areas already battling with the effects of noise pollution.

It is essential that brands invest in solutions that address the challenges of the current climate. Green technology can play a pivotal role in helping to limit expenditure, commit to sustainable ethics and reduce environmental footprint.


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