Millennial snacking trends

To appeal to that coveted millennial consumer, a snack must be healthy and affordable. This was the insight behind the creation of Snackworthy, a new brand that made its debut at the recent NACS Show in Atlanta. The company found that 87% of millennials in a survey said they seek and expect healthier options when purchasing value snacks. The company also learned through research that 30% of millennials are more likely to trade down to cheaper brands and that 81% liked the concept of a value brand offering only better-for-you items.
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