Snacking trends inspire innovation at General Mills

General Mills’ spate of new products were crafted with consumers’ snacking habits in mind. Consumers are seeking snacks made with simple ingredients and free from all things artificial, General Mills said. A majority of the company’s new products contain no artificial colours, flavours, sweeteners or preservatives. Consumers also are craving snacks that will aid in weight management, General Mills said, though their idea and process of doing so has changed. “Weight management used to be about counting calories,” said Jeanine Bassett, vice-president of global consumer insights at General Mills. “Now it’s about calories that count.” Organic offerings and transparency have grown increasingly important in snack selection as well.

Click here for a slideshow of new products from General Mills.