BB Squares – The Sandwich Revolution Is Here!

 

Created to breathe new life into sandwich making, BB Squares are a game changer in terms of taste and versatility. A new era has begun that has got KZN all fired up!

 

Created to breathe new life into sandwich making, BB Squares are a game changer in terms of taste and versatility. A new era has begun that has got KZN all fired up!

With a rich heritage that spans over 160 years, locally based BB Bakeries recently launched a first of its’ kind product with a bang. “We are all about providing great tasting products that are perfect for everyday use. BB Squares are a game changer in terms of taste and versatility, so we are thrilled to invite families to come and experience the product for themselves,” commented Premier FMCG Senior Brand Manager: Regional Bakeries, Trisha Ramdheen.

Created to breathe new life into sandwich making, BB Squares are designed to fit perfectly into lunchboxes, are high in fibre and can hold an array of tantalizing fillings or toppings.

What better way to unveil and celebrate innovation and versatility in the Bakery category, than putting BB Squares and moms to the time and taste test in a BB Square Off Challenge?

The BB Square Off is a creative Square making challenge that zaps the monotony out of lunchboxes. Consumers were invited to awaken their inner foodie and surprise their senses with a salivating spread of toppings and fillings; and the versatility and convenience of BB Squares.

With Durban’s most popular markets setting the stage and East Coast Radio’s Mags van der Westhuizen officiating – moms around KZN had a chance to ‘Square Off’ with media and homegrown celebrities to make tasty Square creations in the quickest time possible. These creative innovations were judged by a panel of junior judges, who critique’d against their picky and fussy taste test criteria.

So, no more boring lunches: the days of repetitive cheese and ham, or boring peanut butter and jam sandwiches are gone.