Snowflake rises to win an Icon Brand award

 

A household name in quality and convenience, Snowflake has won the ‘Flour’ category in the 2017/2018 Ask Afrika Icon Brands Survey, the largest benchmark of its kind in South Africa, with hundreds of product categories and thousands of brands included in the judging. Over 15 000 consumers were surveyed.

 

A household name in quality and convenience, Snowflake has won the ‘Flour’ category in the 2017/2018 Ask Afrika Icon Brands Survey, the largest benchmark of its kind in South Africa, with hundreds of product categories and thousands of brands included in the judging. Over 15 000 consumers were surveyed.

An Icon Brand is a brand used loyally by South African consumers, irrespective of age, gender, race, culture, language, income and education. Iconic brands are defined by a common, daily experience which assesses the products South Africans are committed to buying. These are brands South Africans would go so far as to seek out in other parts of the world.

What makes Snowflake iconic? Snowflake’s rich history has made it a trusted baking choice for over 100 years. The wide range of flours make baking simple, while delivering a delicious and reliable final result. Becoming an iconic brand means going beyond utility and becoming completely consumer-centric – a standard Snowflake has maintained while innovating with new products.

With its ‘too fresh to flop’ promise, Snowflake has connected with South Africans through quality and ease of use – leveraging a common love of baking and earning itself trusted brand advocates across the country.

The Ask Afrika Icon Brands Survey is a reflection of brands that are getting it right, and provides insights into consumer behaviour. Snowflake’s award is testament to the brand’s adaptation to the needs and wants of the market, consistently upholding the highest standard and delivering a satisfying experience for the baking buyer.

 

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