Becoming a Global Force

Being in the business of baking, as any other business, is about improving that bottom line and making a profit. This, in turn, depends on the market itself, writes Andre Erasmus, and growing that market can mean moving outside of your comfort zone.

“Let’s look at some global players in the bakery and ingredients market as they will be needed to support outlets like McDonald’s and the growing demand for ‘western’ foods…” and find out how suppliers such as Givaudan, AB Mauri, Novozymes and many others are now reaping the benefits of their foresight.

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