Experts from the cannabis edibles industry have shattered the popular belief that manufacturers of cannabis-infused bakers are able to make large profit margins due to the growing cannabis market.
The fact is that most of the manufacturers have to reinvest their profit due to constantly changing regulation environment, according to an education session: The Future of Wholesale Baking with Marijuana” held at IBE in Las Vegas, Nevada.
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To appeal to that coveted millennial consumer, a snack must be healthy and affordable. This was the insight behind the creation of Snackworthy, a new brand that made its debut at the recent NACS Show in Atlanta. The company found that 87% of millennials in a survey said they seek and expect healthier options when purchasing value snacks. The company also learned through research that 30% of millennials are more likely to trade down to cheaper brands and that 81% liked the concept of a value brand offering only better-for-you items.
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Pie bakers are latching onto the link between pies and holidays to create opportunities for sales growth throughout the calendar. Through larger sizes and new flavors, pies can keep consumers celebrating all year round.

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