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iba 2023: hands-on digitalisation


Robotics, artificial intelligence (AI) and automated order and payment processes: digitalisation is on the rise.



Digitalisation was also one of the key focus topics at iba. Visitors discovered new opportunities, the right partners and practical examples in the iba.DIGITALISATION AREA.

Offering a wide range of opportunities, the aim of the new iba.DIGITALISATION AREA supported by
AHA 360° & Shop-IQ in hall A4 (stand 610 and 420) was to provide visitors with the right solutions and partners to take their companies forward into the future and enable them to increase their level of
digitalisation. What does the digital age mean for the baking industry and how do I position myself
as a business?

How can traditional business models and practices in the baking and confectionery trade benefit from the digital transformation? These and other questions were answered by experts at the world’s leading trade fair for the baking and confectionery industry. Then, just a few steps further, visitors  came across hands-on innovative solutions.


This is because the iba.DIGITALISATION AREA was made up of two zones: knowledge and experience. Various companies were presenting an integrated approach to digitalisation for the baking industry, ranging from theory to practice.

Inspiration and the right partners: processes and gamification

Visitors were able to ask all their questions, get inspired by new ideas and find the right partners
for every aspect of digitalisation at stand 610 in hall A4. For instance, sell & pick was
demonstrated  on how existing digitalisation solutions can be linked and semco Service Management
Consulting explained how modern branch management works.

Aramaz Digital highlighted staff recruitment and e-learning systems: “ This year focus was on the gamification approach to attracting candidates using innovative video interaction. They also  presented digital tools for personal development that are specifically tailored to the requirements of modern bakery businesses,” said Eyüp Aramaz, Managing Director of Aramaz Digital GmbH.

Experience “Branches of the Future”

Hands-on experiences: an example of “Branches of the Future” was located at stand 420 in hall
A4. Here visitors could see a bread house shop designed by shop fitter AHA360° and digitalised by
technology company Shop-IQ: “We provide insight into how freshness can be produced using a
system. The process management system optimises bakery branches.

The digital solution automates baking plans, controls ovens and monitors product freshness to reduce the burden on sales staff and make processes more efficient. We offer solutions that increase efficiency and boost returns, sales and growth,” said David Holzwarth, member of the Management Board of Shop-IQ.

Visitors could find out about current opportunities, delve into practical aspects and discover
more about how technologies are changing sales of baked goods. The priority here was to demonstrate how digital pricing, temperature monitoring or apps for processing orders and payments can be employed efficiently and expertly in day-to-day business.

Other exhibitors in the “Branches of the Future” area included FFS Fresh Food Services, a specialist
wholesaler of food in the out-of-house market and Konzeptlounge, a partner for high-speed ovens
and food concepts. Coffee providers like Röstpurist and Franke Coffee Systems offered innovative
solutions: “Our digital services and smart IOT solutions, in combination with our fully automated
coffee machines, are a game changer for greater efficiency and developing new potential, especially
at times of high cost pressure and staff shortages in the catering industry.

At iba, they demonstrated a smart payment method using a QR code via our partner Shop-IQ,” said Othmar Rösch, Sales Director for the South at Franke Coffee-Systems.

From 22 to 26 October 2023, visitors to the iba.DIGITALISATION AREA  discovered future trends
on all aspects of digitalisation. What is technically possible? What makes sense and offers added
value? Questions relating to where the industry’s digital journey can lead were answered here.

For more information about the iba.DIGITALISATION AREA click here:


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