The count-down starts to the 18th annual SAAFFI seminar!





The entire fragrance and flavour industry in South Africa, including those that are allied to it, as suppliers of ingredients, equipment or services, excitedly anticipates every year the announcement of the details of the SAAFFI annual seminar and workshop.

The 2020 event, the 18th SAAFFI seminar, will be held on Thursday, 19th March 2020 at the Altron (Bytes) Conference Centre in Midrand, Gauteng.

The full-day program features an impressive line-up of speakers, a hands-on workshop, an inspiring motivational presentation and a networking cocktail event, where various interesting (sometimes dramatic!) tastes and aromas will be showcased.

For the last 18 years, the annual SAAFFI seminar has attracted around 200 key personnel drawn from a wide range of companies both in the flavour & fragrance sector, and from FMCG companies (who are users of flavours and fragrances), as well as academics, consultants, regulators, raw material suppliers and anyone interested in the fascinating world of fragrance and flavours. The day offers a valuable learning and networking opportunity to people in management, sales, marketing, technical, procurement, R&D, applications, operations and even tertiary level students.

Addressing relevant topics of newsworthy interest, and confronting thorny business issues has always been one of the guiding principles of the organising committee. The The 2018 seminar themed “MOTION OF NO CONFIDENCE – promoting a bright African future for the flavour and fragrance industry”, examined many of the positive factors that synergise towards making the future of the flavour and fragrance industry in Africa, a particularly exciting one!

The 2019 seminar themed “TABOO or not TABOO – trends that are smoking H(P)ot!” examine issues of relevance to our industry which were once taboo, and have now opened up – are now allowed, and even trendy! Of course, the Cannabis debate featured strongly.

The 2020 seminar themed “Save the Planet – WAKE UP! GROW UP! SPEAK UP” addresses issues of relevance to the flavour, fragrance and FMCG industries around environmental and sustainability threats to the Earth’s continued existence, and how our industry sector can play some role to alleviate these.

Breaking news is the confirmation that Dr. Berangere Magarinos-Ruchat, Global Head of Sustainability for Firmenich, Geneva has confirmed that she will present at the seminar.

Other confirmed presentation topics include

Flavour Trends
Fragrance Trends
Waste Management – Is it a load of garbage?
Saving 1200 species of bees – the buzz for our industry
Re-usable packaging – should we discard it?

Peak hour traffic concerns can be happily allayed as the Gautrain serves the venue.

This is an industry event which offers so much for so many. Those who attend are sure to take away added skills, useful information and a solid dose of career-oriented motivation. A day not to be missed by any flavour and fragrance industry professional… An additional attraction is the jam-packed goody bag which each delegate takes home at the end of the day!

SAAFFI, the South African Association of the Flavour & Fragrance Industry, represents all aspects of this fascinating industry. It unites the industry across non-competitive issues, freeing up individual organisations to grow their business.

For more information, and to book for the event, go to



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