Glycemic Index Foundation SA turning 21.

 

We will be turning 21 years old this year! Yes, the Glycemic Index Foundation SA was established in 1999. Because we are reaching this milestone, and we say this with great thankfulness, we thought it good to update the set of endorsement logos. 

 

With the help of a few millennials we have made the logos cleaner, simpler and trendier for you to use on your 2020’s and beyond packaging of healthier foodstuffs. The new look has had good response from the public and food company clients alike.

Our first task in 1999 was to make a start in determining the GI values of South African foodstuffs on the shelves. Following in the steps of the Canadians and Australians we started a group, a team of test subjects, 12 people who were willing to prick their fingers and draw blood every 15 minutes to take a blood sugar reading. Pronutro was the first brand to take the plunge and had their whole range of cereals tested.

Then we teamed up with Diabetes SA and rolled out the endorsement program and for many years we made healthy inroads into the foodstuffs market and health consciousness of our nation. We also got involved in publications, which still play a big role in explaining the GI to “Sue Citizen” and family. After two decades the GI, more specifically “Low GI”, is not a foreign concept anymore. Many millions now have a basic understanding of what it is and that it has health benefits.

The GI Foundation SA is an official endorsement entity and has the mandate from government to service your company for all things regarding healthier food product development, GI testing and health endorsement.

 

We are also involved with generic health promotion by way of the Smart Health Diet http://www.smarthealthdiet.co.za/ .

 

Here are the new look logos with more general information. http://www.gifoundation.com/gifsa-endorsement/about-endorsement/     Also see the endorsement specifications for the different food types.